It costs an organisation more to find new customers than to retain existing ones. It is up to your organisation to keep your 'customers for life'. The challenge for distribution companies in today's competitive market is to figure out how to keep customer retention high while winning new customers. A loyal customer base will make it easier to promote your organisation to new customers.

How do create loyal customers? For customers it all boils down to service. Service includes information, product pricing and availability, data accuracy and integrity, efficiency, ease of ability to purchase, product delivery, ability to develop new customer specific systems, and return policies. All these customer facing processes speak to your ability to meet new and existing customer requirements. This perception can either be good or bad, it's up to you.

The other challenge, which all distributors face, is reducing operational costs. Without keeping up with technology, companies find themselves throwing more employees at a problem. Or worse, customer requests may be ignored resulting in lost customers and the inability to win new ones.

Scalable's Wholesale Distribution Supply Chain Management application gives distributors the ability to address these two challenges. Scalable's suite of applications are fully integrated, single sourced and provide the tools necessary to compete in today's competitive markets.